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Alfred Stieglitz 
An Apology - by Alfred Stieglitz 
[Camera Work, no. 01] 
Magazine page 
Photograph courtesy 
An Apology.
The time appearing ripe for the publication of an independent American photographic magazine devoted largely to the interests of pictorial photography, "Camera Work" makes its appearance as the logical outcome of the evolution of the photographic art.
It is proposed to issue quarterly an illustrated publication which will appeal to the ever-increasing ranks of those who have faith in photography as a medium of individual expression, and, in addition, to make converts of many at present ignorant of its possibilities.
Photography being in the main a process in monochrome, it is on subtle gradations in tone and value that its artistic beauty so frequently depends. It is, therefore, highly necessary that reproductions of photographic work must be made with exceptional care and discretion if the spirit of the originals is to be retained, though no reproductions can do full justice to the subtleties of some photographs. Such supervision will be given to all the illustrations which will appear in each number of "Camera Work." Only examples of such work as gives evidence of individuality and artistic worth, regardless of school, or contains some exceptional feature of technical merit, such as exemplifies some treatment worthy of consideration, will find recognition in these pages. Nevertheless the pictorial will be the dominating feature of the magazine. 

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