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Perception and Imaging 
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Product Details 
304 pages 
Published 1997 
From Book News, Inc. 
Zakia taught at the Rochester Institute of Technology for 34 years in many areas of photography. He provides an introduction to what is known about the visual process as it applies directly to looking at pictures. The second edition gives considerable attention to color, including the different ways it can be measured and specified, color perception, defective color vision, synesthesia, and metamerism. The second edition also contains a procedure for using group dynamics in a critique format to help enhance student participation, and a new chapter on how rhetoric applies to the visual image. Suitable as a text for those involved with visual images as a student or professional, this text would also be accessible to the general reader.Book News, Inc.®, Portland, OR --This text refers to the Paperback edition.  
Camera Arts 
"Perception and Imaging needs to be read and studied by every photographer and digital imager interested in seeing." --This text refers to the Paperback edition.  
Book Description 
* A classic text on the visual image * Illustrations and quotations reinforce the text and add interest * Hands-on exercises at the end of each chapter * Supplemental Instructor's Manual. All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri Cartier-Bresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements.
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