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|Other: Auturo Varischi
Other: Fot. Varischi & Artico - Milano
Other: Giovanni Artico
Other: Varischi & Artico Co
Other: Varischi Artico & Co
Other: Varischi Artico e C.
In 1900, Arturo Varischi and Giovanni Artico assumed ownership of the L. Ricci portrait studio where they had both trained as employees. L. Ricci was one of the earliest photographers in Milano, having established a daguerreotype business prior to 1850. The L. Ricci studio had long history of portraiture service for the prominent citizens of the city.
Varischi & Artico Company shared the business location at 22 Corso V. Em., No. 110 & 111 (22 Corso Victor Emanuel) with Angelo Pettazzi, an established merchant and producer of photographic equipment and supplies since 1871.
Varischi & Artico gained reputation for infant portraits and for their ability to attract famous musicians, singers, actors and writers to their studio. The renowned stage performers who appeared at La Scala theatre came to the studio for their publicity and souvenir photographs and picture postcards. The majority of Varischi & Artico images can be documented between the years 1900 and 1920. The company signature is first shown as Varischi Artico & Co. and later appears as Varischi & Artico Co. On postcard photographs the credit imprint reads: Fot. Varischi & Artico - Milano.
Silvia Paoli, Lo studio e laboratorio fotografico Artico, Rivista di storia e fotografia, n. 24, Anno XII, (Dicembre 1996)
(Kindly contributed by Max Hochstetler, July 2007)
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