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HomeContents > People > Photographers > Victor Keppler

Dates:  1904, 30 September - 1987, 2 December
Born:  US, NY, New York City
Active:  US
Notable advertising and commercial photographer - particularly in the 1930s-1950s. He did campaigns for U.S. Steel, General Electric, Nescafe, Lever Brothers and many others.
The Victor Keppler Papers are held at Syracuse University Libraries.

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Supplemental information


Victor Keppler

Victor Keppler was one of the most successful commercial photographers in the U.S. Born into a New York immigrant family. Keppler embraced photography early in his teens. He became independent in the booming mid 1920's, and eventually working with America's largest advertising agencies, most notably BBDO. The ad agency in NYC, the studio was known to be one of the best in the business and almost exclusively dedicated to commercial work. Keppler did a large number of advertising photographs as well as cover photos for the Saturday Evening Post. He shot the first color-photo cover (Carbro color process). Victor received many awards for his commercial photographs and was the founder of the Famous Photographers School in Westport, Conn. in 1961 until 1972. Famed photographers who ultimately became part of the Famous Photographers School guiding faculty were Richard Avedon, Richard Beattie, Joseph Costa, Arthur d'Arazien, Alfred Eisenstardt, Harry Garfield, Philippe Halsman, Irving Penn, Bert Stern, and Ezra Stoller.
He was a past president of the Photographic Administrators Inc., Society of Photographic Illustrators, and trustee at the Photographic Hall Of Fame. Also, published a technical manual, The Eighth Art: A Life of Color Photography (1938), and an illuminating autobiography, Man + Camera (1970).
© George Pek (January 2007) 

Internet biographies

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Getty Research, Los Angeles, USA has an ULAN (Union List of Artists Names Online) entry for this photographer. This is useful for checking names and they frequently provide a brief biography. Go to website

Printed biographies

The following books are useful starting points to obtain brief biographies but they are not substitutes for the monographs on individual photographers.

• Capa, Cornell (ed.) 1984 The International Center of Photography: Encyclopedia of Photography (New York, Crown Publishers, Inc. - A Pound Press Book) p.279-280 
• Evans, Martin Marix (Executive ed.) 1995 Contemporary Photographers [Third Edition] (St. James Press - An International Thomson Publishing Company) [Expensive reference work but highly informative.] 


The wit and wisdom.

"When every photograph in every magazine, every book, and every newspaper is glowing with color, some daring photographer will publish a black and white photograph. It will be just as outstanding as a color photograph was six years ago."
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