Phaidon Press Inc.
From Library Journal
Although the name Alexey Brodovitch may not be familiar to everyone, in the world of graphic arts it speaks volumes. Designer, photographer, and interior designer Brodovitch reigned as art director of Harper's Bazaar from 1934 until 1958. Working with artists such as Man Ray, Richard Avedon, and Henri Cartier-Bresson, he dramatically altered American magazine design. The double-page spread was one of his signature innovations, as was the emphasis on negative space in layouts. This book, with examples of some of his finest work, is the catalog for an exhibition held at the Maison Europ?ene de la Photographie in Paris last year. It is also the first significant Brodovitch publication since 1989. The illustrated index, drop cover, and full-page facsimile reproductions make for a very attractive presentation, though the wide-column pages of text are maddening to read. Highly recommended for art and design libraries.AMargarete Gross, Chicago P.L.
Copyright 1999 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Text: French --This text refers to an out of print or unavailable edition of this title.
Alexey Brodovitch (1898-1971) is a legend among graphic designers. A Russian who fled the Bolshevik Revolution and eventually settled in Paris and then New York, Brodovitch was one of the pioneers of graphic design in the twentieth century. He was the art director of Harper's Bazaar for two decades (1934-58); designed and produced several exquisite and highly collectable books with collaborators such as Richard Avedon and AndrÈ KertÈsz; was a talented photographer himself; and, through an informal class called the Design Lab in New York, trained a younger generation of photographers and designers who went on to become famous artists and art directors in their own right. This book is a comprehensive monograph on Brodovitch's life and work, drawing from interviews with a wide range of colleagues and collaborators, and never-before-published archival material to offer an analysis and appreciation of Brodovitch's unique and lasting contribution to the visual arts.