Product Details
Hardcover
240 pages
Princeton Architectural Press
Published 2003
About the Author
Kees Broos is an art historian who lives in the Netherlands.
Book Description
Piet Zwart: Typotect is the essential--and only--book on the Dutch typographer, photographer, and industrial designer Piet Zwart (1885-1977), who is famous for rejecting traditional typographic conventions and applying instead the formal principles of constructivism and De Stijl to Dutch commercial design. Zwart experimented exuberantly with bold sans-serif lettering, repetitive word patterns, strong diagonals, and photomontage. His intuitive and elegant manipulation of typographic elements, combined with a preference for the De Stijl primary colors, provided a contrast to the more formal, dogmatic approach of other contemporary exponents of the new typography. Designed in the spirit of Piet Zwart as a picture book, this beautiful monograph shows the inspiring work of this Dutch typographer in over 400 illustrations. |
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