Advertising and commercial photography
1	The distinction between commercial photography and advertising
2	Advertising photography
3	Advertising that includes photographs
4	Photography as an Advertising Medium (1859)
Advertising by daguerreotypists
5	Advertising for Daguerreotypists
6	Labels for Daguerreotypists
7	Marketing: Business cards of Daguerreotypists
Advertising by format
8	Albumen prints: Advertising
Examples of advertising
9	Cartes de visite: Advertising for photographers
10	Cartes de visite: Advertising
11	Ranger & Austen: Clairvoyant Medical Examinations - Buffum & Cleveland
12	Contemporary uses of cartes de visite for employment
13	Cabinet cards: Advertising
14	McDonald: Advertising cabinet cards for the Storm Sign Co., South Bend, Ind.
15	Tintypes: Advertising
16	Stereoviews: Advertising
17	Robinson & Roi: The Famous Glass Dress - Royal Robe of Princess Eulalia
18	Sutherland sisters
19	Brand Frères: Album des eaux minérales et bains de mer de Belgique (ca 1862-1872)
20	I.W. Taber: The Taber photographic album of principal business houses, residences and persons (1880)
21	Banner girls and ladies
22	Seeking a wife (1881)
23	New York facades shown in cabinet cards
24	Sports cards and cigarette cards
25	Gelatin silver prints: Advertising
Products
26	Advertising for cigarettes
Documentation of advertising and marketing initiatives
27	Documenting window and shop displays
Photographers
28	Margaret Watkins: Advertising
29	Edward Steichen: Advertising
30	J. Pécsi: Photo und Publizität - Photo and Advertising (1930)
31	Ringl & Pit: Advertising
32	Herbert Matter: Advertising
33	Adolf Lazi: Advertising
34	Hans Finsler: Advertising and commerical photography
35	Robert Frank: Commercial and advertising photography
36	A. Hameryckx: Advertising and commercial photography
37	Victor Keppler: Advertising
38	Jaroslav Rössler: Advertising
39	Lejaren à Hiller: Surgery through the Ages
40	Nickolas Muray: Advertising

Márta Aczél (1909-), Ansel Adams (1902-1984), Richard Avedon (1923-2004), Sid Avery, Ralph Bartholomew (1907-1985), Herbert Bayer (1900-1985), Margaret Bourke-White (1904-1971), Brand Frères, Anton Bruehl (1900-1982), Marie Cosindas (1925-2017), Gordon Coster (1906-1988), Milos Dohnany (1904-1944), Brian Duffy (1933-2010), Hans Finsler (1891-1972), Ruzzie Green (1892-1956), Lewis W. Hine (1874-1940), Hiro (1930-2021), Lotte Jacobi (1896-1990), Alfred Cheney Johnston (1885-1971), Barbara Kasten (1936-), Victor Keppler (1904-1987), Gustav Klutsis (1895-1944), François Kollar (1904-1979), Adolf Lazi (1884-1955), Annie Leibovitz (1949-), Jay Maisel (1931-), Robert Mapplethorpe (1946-1989), Herbert Matter (1907-1984), Eric Meola (1946-), Duane Michals (1932-), László Moholy-Nagy, Sarah Moon, Nickolas Muray (1892-1965), Paul Outerbridge (1896-1958), Irving Penn (1917-2009), William M. Rittase (1894-1968), Jaroslav Rössler (1902-1990), August Sander (1876-1964), Xanti Schawinsky (1904-1979), Victor Skrebneski (1929-), Ema Spencer (1857-1941), Anton Stankowski (1906-1998), Edward Steichen (1879-1973), Bert Stern (1929-2013), Grete Stern (1904-1999), Maurice Tabard (1897-1984), Deborah Turbeville (1937-2013), Pete Turner (1934-2017), Margaret Watkins (1884-1969), Henry Wolf, Piet Zwart