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Advertising


 
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The history of advertising photography is the history of modern persuasion, marking the shift from informational product shots to the construction of desire. From the meticulously staged "artistic" advertisements of the 1920s to the high-gloss campaigns of the post-war era, Luminous-Lint tracks how the camera became the primary engine of the global economy.

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Contents

Advertising and commercial photography
1The distinction between commercial photography and advertising
2Advertising photography
3Advertising that includes photographs
4Photography as an Advertising Medium (1859)
Advertising by daguerreotypists
5Advertising for Daguerreotypists
6Labels for Daguerreotypists
7Marketing: Business cards of Daguerreotypists
Advertising by format
8Albumen prints: Advertising
Examples of advertising
9Cartes de visite: Advertising for photographers
10Cartes de visite: Advertising
11Ranger & Austen: Clairvoyant Medical Examinations - Buffum & Cleveland
12Contemporary uses of cartes de visite for employment
13Cabinet cards: Advertising
14L.W.W. Stillwell (Deadwood, South Dakota): Native Americans
15McDonald: Advertising cabinet cards for the Storm Sign Co., South Bend, Ind.
16Tintypes: Advertising
17Stereoviews: Advertising
18Robinson & Roi: The Famous Glass Dress - Royal Robe of Princess Eulalia
19Sutherland sisters
20Brand Frères: Album des eaux minérales et bains de mer de Belgique (ca 1862-1872)
21I.W. Taber: The Taber photographic album of principal business houses, residences and persons (1880)
22Banner girls and ladies
23Seeking a wife (1881)
24New York facades shown in cabinet cards
25Sports cards and cigarette cards
26Gelatin silver prints: Advertising
Products
27Advertising for cigarettes
Documentation of advertising and marketing initiatives
28Documenting window and shop displays
Photographers
29Margaret Watkins: Advertising
30Edward Steichen: Advertising
31J. Pécsi: Photo und Publizität - Photo and Advertising (1930)
32Ringl & Pit: Advertising
33Herbert Matter: Advertising
34Adolf Lazi: Advertising
35Hans Finsler: Advertising and commerical photography
36Robert Frank: Commercial and advertising photography
37A. Hameryckx: Advertising and commercial photography
38Victor Keppler: Advertising
39Jaroslav Rössler: Advertising
40Lejaren à Hiller: Surgery through the Ages
41Nickolas Muray: Advertising

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