Advertising and commercial photography
1	The distinction between commercial photography and advertising
2	Advertising photography
3	Advertising that includes photographs
4	Photography as an Advertising Medium (1859)
Advertising by daguerreotypists
5	Advertising for Daguerreotypists
6	Labels for Daguerreotypists
7	Marketing: Business cards of Daguerreotypists
Examples of advertising
8	Cartes de visite: Advertising for photographers
9	Cartes de visite: Advertising
10	Ranger & Austen: Clairvoyant Medical Examinations - Buffum & Cleveland
11	Contemporary uses of cartes de visite for employment
12	Cabinet cards: Advertising
13	Stereoviews: Advertising
14	Robinson & Roi: The Famous Glass Dress - Royal Robe of Princess Eulalia
15	Sutherland sisters
16	Brand Frères: Album des eaux minérales et bains de mer de Belgique (ca 1862-1872)
17	I.W. Taber: The Taber photographic album of principal business houses, residences and persons (1880)
18	Banner girls and ladies
19	Seeking a wife (1881)
20	New York facades shown in cabinet cards
21	Sports cards and cigarette cards
22	Gelatin silver prints: Advertising
Products
23	Advertising for cigarettes
Documentation of advertising and marketing initiatives
24	Documenting window and shop displays
Photographers
25	Margaret Watkins: Advertising
26	Edward Steichen: Advertising
27	J. Pécsi: Photo und Publizität - Photo and Advertising (1930)
28	Ringl & Pit: Advertising
29	Herbert Matter: Advertising
30	Adolf Lazi: Advertising
31	Hans Finsler: Advertising and commerical photography
32	A. Hameryckx: Advertising and commercial photography
33	Victor Keppler: Advertising
34	Jaroslav Rössler: Advertising
35	Lejaren à Hiller: Surgery through the Ages
36	Nickolas Muray: Advertising

Márta Aczél (1909-), Ansel Adams (1902-1984), Richard Avedon (1923-2004), Sid Avery, Ralph Bartholomew (1907-1985), Herbert Bayer (1900-1985), Margaret Bourke-White (1904-1971), Brand Frères, Anton Bruehl (1900-1982), Marie Cosindas (1925-2017), Gordon Coster (1906-1988), Milos Dohnany (1904-1944), Brian Duffy (1933-2010), Hans Finsler (1891-1972), Ruzzie Green (1892-1956), Lewis W. Hine (1874-1940), Hiro (1930-2021), Lotte Jacobi (1896-1990), Alfred Cheney Johnston (1885-1971), Barbara Kasten (1936-), Victor Keppler (1904-1987), Gustav Klutsis (1895-1944), François Kollar (1904-1979), Adolf Lazi (1884-1955), Annie Leibovitz (1949-), Jay Maisel (1931-), Robert Mapplethorpe (1946-1989), Herbert Matter (1907-1984), Eric Meola (1946-), Duane Michals (1932-), László Moholy-Nagy, Sarah Moon, Nickolas Muray (1892-1965), Paul Outerbridge (1896-1958), Irving Penn (1917-2009), William M. Rittase (1894-1968), Jaroslav Rössler (1902-1990), August Sander (1876-1964), Xanti Schawinsky (1904-1979), Victor Skrebneski (1929-), Ema Spencer (1857-1941), Anton Stankowski (1906-1998), Edward Steichen (1879-1973), Bert Stern (1929-2013), Grete Stern (1904-1999), Maurice Tabard (1897-1984), Deborah Turbeville (1937-2013), Pete Turner (1934-2017), Margaret Watkins (1884-1969), Henry Wolf, Piet Zwart